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Beauty Industry

New Beauty Range at Sears

Full-service shop for cosmetics, skin care, fragrance and more.

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By: Jamie Matusow

Editor-in-Chief

Beauty and fashion divas will now be able to complete their look, and their total shopping experience, by purchasing their favorite beauty, fragrance, health and wellness products while shopping at Sears. Today, the retailer announced it will debut beauty departments in 13 select retail mall locations in Chicago, Los Angeles and New York.

Sears Beauty is designed to offer customer-focused environments that are fun, easy to shop and allow for product testing and consumer education. Sears will be the only mall-based department store to exclusively offer an assortment of mass, specialty and prestige beauty brands.

Under the guidance of brand-trained consultative associates, Sears Beauty will offer an assortment of cosmetics, skin care, bath and body, natural and fragrance products to help consumers achieve their ideal beauty results. Customers will have the opportunity to purchase beauty products from brands such as L’Oreal, Maybelline, CoverGirl, Calvin Klein as well as many others. Sears is also the exclusive U.S. retail partner for Yves Rocher, botanical products from France.

“Sears Beauty is dedicated to providing a whole new way of accessing beauty products in a personalized and approachable way,” says Andrea Goldner, divisional merchandise manager, Sears Beauty. “Our goal is to help customers obtain a mix of beauty products, both in store and online, that meet their individual needs and complete their head-to-toe look.”


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